The Flower shop

07/30/2018

A restaurant and bar in New York City, where a laid-back retro space that looks like a house party at grandma's house in the 70s is the cool thing to do these days. The font used for the sign is Harbour, which has the look of a 70's clubhouse sign, but with a loose letter spacing that gives it a modern coolness.

Typeface

Harbour is a clash of Latin and Germanic typestyles - two conflicting letterforms, culturally, politically and aesthetically. Latin letterforms have a geometric base, blackletter types are calligraphic. Harbour takes calligraphic forms that derive from writing with quills, but is a typeface that is clearly drawn‚ rather than written‚ to produce graphic, dynamic letterforms.