Inherent Vise Poster

07/30/2018

Paul Thomas Anderson's 2014 film adapted from the mystery novel by Thomas Pynchon. Set in LA at the end of the hippie movement, the film tells the story of a detective who investigates a missing person case. The font used for the title is Drescher Grotesk, arranged to resemble a neon sign, a direction that symbolizes the stores that are key to the story and the atmosphere of the LA beach area.

Typeface

Mr.Gogoll’s successful revival of Arno Drescher’s Super Grotesk was awarded the 1999 Kurt Christians Award. The Drescher Grotesk family consists of seven roman weights, including a version designed for use at small point sizes. Drescher Grotesk is a classic German geometric design, complete with the original “angled” brackets.